Research: Competitive Highlights
A simple view of the best of the best features from the WCM/WEM marketplace. Focusing on what each company does best.
CMS Market Up and Comers
Product Walk Through
Dashboard
Drag and Drop
Digital Asset Management
http://www.adobe.com/products/photoshop-lightroom.html
http://www.celum.com/products/digital-asset-management
Form Builder
Template / Landing Page Builder
Development / Integrations
http://www.adobe.com/products/dreamweaver.html
http://www.visualstudio.com/
https://github.com/
Optimize
Reporting
https://chartbeat.com/ or http://www.upsight.com/
https://www.seevolution.com/
https://mixpanel.com/
Marketplace
Adobe Experience Manager
Adobe® Experience Manager web content management is an easy-to-use set of applications for creating, managing, delivering, and personalizing content across all your owned digital marketing channels, including web, mobile, and social networks. It integrates with other solutions in Adobe Marketing Cloud, so you’ll be able to measure and continue to improve your results.
Important points for the Platform:
• Sections are defined and easy to get to
• Ability to push content anywhere instantly
• Focus on displaying mobile behavior
• Product scalability to connect other systems
• Clean user interface for ease of use
Contentful
Content Management for the App Economy. The content management platform for web & mobile apps. Manage content once, publish it anywhere.
Important points for the Platform:
• Ability to connect to other products
• Simple clean lightweight interface for publishers
• Clean and easy to understand publishing
Sitefinity
Create Winning Customer Experiences on Any Device. CMS usability beyond compare. Get back to driving personal customer connections and measuring results.
Important points for the Platform:
• Great interface with clear ui and ux
• Strong interface design for content, responsive and editing
• Developer experience and System Integrations well thought out
• Product platform is explained and divided clearly
• Messaging is great
Ghost
Ghost is a platform dedicated to one thing: Publishing. It's beautifully designed, completely customisable and completely Open Source. Ghost allows you to write and publish your own blog, giving you the tools to make it easy and even fun to do.
Important points for the Platform:
• Dashboard very clean and beneficial
• Easy to understand content and its stage
• Clean developer experience both publishing and backend
• Product platform is explained and divided clearly
Microweber
Microweber Features. Meet the new generation of Content Management System (CMS). Real-time text writing & editing.
Never ever reload a page again with our revolutionary Real-time text writing and editing function. Go Live instead of sticking to boring and complicated Admin panels!
Important points for the Platform:
• Focus on editing experience
• Lightweight and clean drag and drop
Get Barley
Use Barley and change your content directly on the page. Simple Website Editing at Its Finest. Barley is a new, hosted CMS which is trying to cut out that kind of pain from post-design website management. The suggestion made by Plain, Barley‘s developer, however, is that its creation is a whole new level of simple, featuring a purely inline, click-and-edit methodology, when it comes to content manipulation.
Important points for the Platform:
• Great WYSIWYG experience
• Flexible templating
• Lightweight and integration focused
WebFlow
Create beautiful, responsive websites without code. Webflow is the top drag-and-drop website builder for designing custom, professional websites without code.
Important points for the Platform:
• Best editing interface I have used
• Best template and development interface
• Clean, Lightweight, focused platform
Sitecore
Sitecore is a platform for driving one-on-one engagement at every touchpoint. Know every customer. Own every experience.
Important points for the Platform:
• Great messaging
• Terrible User Interface
• Clean, Lightweight, focused platform
EPIServer
Lean Web Content Management. Say hello to a new way of working with online content. One where the user interface empowers you to create and market your content smarter and faster than ever before.
Important points for the Platform:
• Editing experience clean, lightweight and easy to understand
• Editing layouts and display are easy for anyone to understand
• Desktop and Mobile User Interface is consistant
• Overall editing experience is only solid aspect in my eyes
EPIServer
Lean Web Content Management. Say hello to a new way of working with online content. One where the user interface empowers you to create and market your content smarter and faster than ever before.
Important points for the Platform:
• Editing experience clean, lightweight and easy to understand
• Editing layouts and display are easy for anyone to understand
• Desktop and Mobile User Interface is consistant
• Overall editing experience is only solid aspect in my eyes
Weebly
Powerful Site Creator. It's surprisingly easy to make a high-quality site you'll be proud to share.
Important points for the Platform:
• Amazing mobile editing interface
• Clean and usable interface for editing
SquareSpace
Squarespace is the easiest way for anyone to create an exceptional website. Pages, galleries, blogs, e-commerce, domains, hosting, analytics, 24/7 support - all included.
Important points for the Platform:
• Great user interface and html drag and drop abilities
• Very poor on flexability and integrations
• Easy to understand for any age
koken
Creative website publishing. Koken is a free system designed for photographers, designers, and creative DIYs to publish independent websites of their work.
Important points for the Platform:
• Easy to understand digital asset management
• Lightweight editing and overall experience
ektron
Ektron enables you to create, deploy and manage enterprise-scale, global, personalized websites. Empower users, designers, and developers to work in parallel, speeding time-to-web. Make content updates directly on the site using an intuitive browser-based editor. Create site wireframes, ensuring global brand consistency. Speed development using Ektron's Framework API, pre-built .NET controls, and standard development tools like Microsoft Visual Studio.
Important points for the Platform:
• Content and Experience management
• Easy to understand icon based ui aspects
Section
Persona/Test/Target Products
A simple view of the best of the best features from the Persona/Test/Target marketplace. Focusing on what each company does best.
WP ABTesting
Convert your Visitors into Customers. Unlimited experiments for all your posts, pages, and themes thanks to our unique features
Important points for the Platform:
• Experience integration
• No understanding of experience management no problem
• Simple to setup and value added
LeadPages
LeadPages™ Is The Easiest Way To Create Mobile Responsive Landing Pages, Launch Pages, Sales Pages, and Other "Conversion Pages" (Also, We're 100% Facebook Compatible)
Important points for the Platform:
• Integration with Social Platforms
• PreBuilt experiences
• Sort conversion rate based ui
• Great reporting information [https://www.youtube.com/watch?v=YNJP9lT6zmk#t=359]
AB Tasty
The essential A/B testing solution for optimizing your site. Boost your sales and conversion rate with our solutions
Important points for the Platform:
• Clean product and easy to understand
• Targeting. Test whatever you want with whomever you want
Visual Website Optimizer
Increase your website sales and conversions. No coding or HTML knowledge required!
Important points for the Platform:
• One of the lead products on the market
• Easy to understand interface
• Good campaign setup and reporting based on analytics
• Clear messaging [https://visualwebsiteoptimizer.com/ab-testing/]
Optimizely
A/B testing you'll actually use. Enjoy the Benefits of Testing with Optimizely Increase engagement, interactions, and conversions with Optimizely today
Important points for the Platform:
• One of the lead products on the market
• Great dashboard interface
• Editing and setup have clean user experience
• Platinum package is outfited with some great features
Webtrends
Inspiration drives us, digital intelligence guides us, and innovation remains our goal as we help brands achieve digital marketing success. That’s why our diverse solutions portfolio stands apart from the rest.
Important points for the Platform:
• Conversion Optimization
• Campaign optimization
• Collaboration optimization
• Multi Channel Measurement
• Clear information about optimizing for the type of business
• http://www.youtube.com/watch?v=00duPtT6DzE&list=PL2rxuM8N7OhA9s_ZP0BkwGoOcD4tkgyMD&feature=share&index=3
Landerapp
LANDING PAGES. Build, publish, and convert. WHY LANDER. Sell more stuff. Get more subscribers. Make your phone ring.
Important points for the Platform:
• Modern Interface
• Page creation focused
• Good integration capabilities
HubSpot
The #1 Marketing Platform. Use HubSpot's top-ranked software to generate more traffic, leads and sales.
Important points for the Platform:
• Clear and easy to understand capabilities
• Solid UI but some of the experience is disconnected as they expand
• Powerful analytics based on the campaigns
Demandbase
Marketing Innovation Starts Here. The world's largest companies rely on Demandbase's platform to connect their B2B digital marketing, from advertising to every website engagement to sales pipeline.
Important points for the Platform:
• Great personalization abilities
• Content targeting
• Forms
Monetate
Personalization. Make every customer experience a relevant one.
Important points for the Platform:
• Deep Customer Targeting
• Fast, Easy Segment Selection
• Real-time, Relevant Actions
Predictive Edge
One-click Personalization. Increase conversion rates by 25% or more by personalizing your online content.
Important points for the Platform:
• Segment and target
• Point-and-click editor
• Clean interface
Adobe Marketing Cloud
Marketers finally have a complete, integrated solution for all their marketing efforts. Analytics, social, media optimization, targeting, web experience management — and now cross-channel campaign management with Adobe Campaign — Adobe Marketing Cloud does it all.
Important points for the Platform:
• Great dashboard interface
• Editing and setup have clean user experience
• Valutable reporting but could be better
• Automated decisioning and targeting
WP ABTesting
Convert your Visitors into Customers. Unlimited experiments for all your posts, pages, and themes thanks to our unique features
Important points for the Platform:
• Experience integration
• No understanding of experience management no problem
• Simple to setup and value added
Continued...
Many more have been reviewed but not enough time to continue to develop this page at this current stage.